Who are you? What is your name?

After thorough research of comparable or competitive companies, comparison of materials similar to those you are considering, defining your position and audience, a name for your company, service or product can be finalized and identity design begun.

Naming conventions, taglines, print and web standards all support the effective development, maintenance, and promotion of your identity.

Brand equity is built -- by increasing awareness, recognition, loyalty and sales through consistent, integrated marketing communications.

In this section, Consulting on Purpose, Transformation, CTJ Real Estate, e~clips and enCompass are five identity systems recently completed. TFi & ST&F are also complete. Under the Delivery section, City Spirit and John Levy Consulting show identity design in progress.

The information or content that goes into those materials is also designed, or architected. And that usually comes next in the process.