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Interface = Identity. Interface IS the identity.
Once the information needed for a print or web project is defined, designed and under
development, it is important to ensure an effective and intuitive interface between you and those you wish to communicate with.
The goal of any printed piece or website is a positive experience
for your viewer or visitor.
If viewers or visitors can’t easily access or understand your communication, the effort
is negative.
Clarifying who you are and what you do right away is critical. The cover of a print
piece, the home page of a website, should both reveal immediately who you are and what you do.
The best way to do this is to enact it, not just say it. How can you
demonstrate your services? And what interface will work?
Once you have determined this, development can begin.
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