What is the value of design? What can it do?

Effective design should capture the essence of a company or brand and achieve more profitable visibility in the marketplace.

TUCK-I.D. works with businesses and individuals to design distinctive identities -- logos, brands and systems -- that create the right aesthetic and emotional impact on targeted audiences and bring about the result you want.

Memorable identity systems can then be translated into successful print or web projects.

Brand equity is subsequently built through integrated marketing communications and materials. The entire business can be “designed.”

Each of the following pages explain a facet of design: Indentity Design gives a face to your business; Information Design structures content and gives you a voice; Interface Design is needed to demonstrate who you are, and provide a positive experience for your audience.

Once design is complete in any or all of these areas, your project goes into development.